China Jiangsu
Suntory Foodstuffs Co. Ltd (herein after called Suntory), one of earliest and largest
Joint Ventures (J.V.) in China's foodstuffs industry,
is a Sino-Japanese J.V. established in 1984.
Beer is its main product. Prince and New
Century are the two major categories of product, covering a total number of more than 25
products. Suntory concentrates Chinese, Japanese and German brewing technologies in its
production. Suntory beer, brewed from high quality malt, rice, hop and brewing water, is
clear and transparent. Its foams are fine and white and last
long in glass. Its excellent taste has been
attracting more and more consumers. Over the past few years, Suntory has developed many
new products, such as, dry beer, fresh beer, beer for fire-pot, draft beer, dark beer and
canned beer. It is the only canned beer producer in Jiangsu Province. The dark beer is
even more tasteful and therefore strongly welcomed by consumers. During 1992—1994 its Prince and New Century won three consecutive golden prizes
in the World Brussels Wines Competition. Furthermore, the Prince won the World High
Quality Prize, the only one of this kind
in the 1994 World Brussels Wines Competition. Up to now the Prince has won a
total of 30 odd prizes from the State or Jiangsu Province, including the State Most
Welcomed Product and Jiangsu Famous Product. In April of 1996 the Prince was granted the
ISO9000 of quality system and the Certification of product quality, which enable Suntory
to enter the World market. In 1997 Jiangsu Economic Commission once more granted the
Prince Jiangsu Famous Brand and the Prince was selected as Jiangsu Consumer Satisfactory
Product.
Suntory has been experiencing a leaping
development. Its quantity of product has increased from
10,000 to 120,000 tones per year and the amount
of profit & taxes from negative to RMB yuan 60 million. Its products have experienced
the history from mere malt and beer of one kind to the present malt, drink, beer and
products of the Prince family.
“We are not satisfied with yesterday”
is Suntory's spirits.
Suntary is accelerating its step toward the new century.