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Lianyungang Cultural Tourism Market Ushers in "Era of Consumer Sovereignty"

From: Lianyungang Updated: 2024-07-20 08:57

BBQ festivals, music festivals, short video challenges... To further revitalize the summer cultural tourism market in Haizhou District, the "Explore Haizhou and Have FUN in the Summer" 2024 Cultural Tourism Consumption Promotion Season of Haizhou District kicked off recently. In recent years, our city has consistently focused on the integration of culture and tourism, offering visitors more diverse "consumption options". The latest data from the Tongcheng platform shows that our city's product orders and consumption amounts have grown for three consecutive years. In the first half of this year, the number of tourism product orders in our city exceeded 1.5 million, with tourism consumption reaching over RMB 300 million. Behind these impressive figures lies the market trend dominated by consumers who favor our city's "qualified", "diversified", and "youthful" consumption formats.

"Currently, consumers' pursuit of quality experiences in tourism continues to escalate." said Xie, Director of the Research Center at Tongcheng Research Institute. Compared to the previous tourist trends of quick visits and check-ins, today's consumers aspire to deepen their multi-faceted experiences in Lianyungang. The recently selected Old Xinpu Folk Style Street, which is on Jiangsu's "Hot Nightlife List", stands out in this regard. The "Ten Thousand People Seafood BBQ Festival" held in Yanhe Alley has allowed countless tourists to "savor the local flavor and temporarily become part of the local culture". "From July 13th to August 13th, we've organized activities like culinary competitions, traditional storytelling performances, and girl group shows for a whole month, allowing visitors to indulge in the delights of their taste buds while fully experiencing the bustling atmosphere of the ancient alley." said the principal responsible person of Yanhe Alley. Currently, natural scenery attractions in our city remain the most popular among tourists, with Huaguo Mountain, Yuwan, and Lian Island consistently ranking top 3 on the list. It is these popular attractions that have attracted hordes of visitors. Tongcheng data shows that in the first half of this year, the number of online attraction bookings in our city exceeded 380,000, with the momentum of cultural tourism consumption continuing to unleash.

"Currently, more and more tourists are inclined to seek activities that provide unique experiences and personal growth." Xie commented. Lianyungang has continuously expanded the scope of the cultural tourism industry through diversified marketing methods and content experiences, realizing cost-effective new experiences in cultural tourism consumption and injecting new vitality into the expansion of cultural tourism consumption. As the main concentration area of tourism resources in our city, Lianyun District focuses on diversified consumption experiences. The relevant person in charge of the District's Bureau of Culture, Sports and Tourism introduced that the former Azure Coast Hotel has completed its renovation and upgrade, and the voco Hotel has officially opened its doors to welcome guests. The Yacht Club has added new amusement projects such as water flyers and sea parasailing, and the sailboat route from Dashawan to Sumawan has begun trial navigation, striving to add a new footnote to the "most beautiful island". At the same time, our city has also utilized villages such as West Lian Island and Liuyun Hill to transform them into cultural tourism consumption venues, deeply exploring rural folklore, and striving to satisfy the nostalgia of the elderly. Taking advantage of the construction opportunity of the National Regional Medical Center project, our city has accelerated the creation of the "Yellow Sea Pearl, Wellness Paradise" brand to attract more tourists for vacation and health preservation.

"Since last year, both emerging tourism methods such as reverse tourism and City Walk, as well as the popularity of places like Zibo and Tianjin, have been inseparable from the enthusiastic participation and strong promotion of young people." Xie analyzed. This reflects the consumption philosophy of young users who "seek pleasure for themselves", "follow their interests" and "engage in socializing". Data shows that among the tourist profiles in Lianyungang, those born in the 1990s and 2000s account for up to 70%, becoming the core source of consumption vitality with personalized consumption traits. Our city has precisely focused on this point and continued to incubate "places that young people love to visit". Lianyungang Old Street is a typical example. At present, the Old Street has built the "Cloud Sea Sunrise" online celebrity photo spot and opened cultural activity venues like "Republican Space" and "Costume Experience", forming a consumption block that integrates mountain health preservation, art sketching and study tours. As of July 14th, the Old Street has received 517,000 tourist visits with revenue reaching 43.9 million yuan, both of which have increased significantly year-on-year. Among them, the proportion of young people has shown a significant increase year after year.