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The Immersive Theme Block of "Daughter Kingdom in Journey to the West" Gets Ready to Launch

From: Lianyungang Daily Updated: 2024-12-18 09:38

Recently, the reporter learned from Lianyungang Garden Expo Park that the cultural tourism scene of a new consumption format integrating virtuality and reality—the Immersive Theme Block of "Daughter Kingdom in Journey to the West" is about to officially open. By integrating immersive storytelling experiences, digital technology, and diverse business formats, this project aims to create a new form of commercial and cultural tourism in Lianyungang, filling the gap in immersive cultural tourism experiences within the city. Currently, the overall project is in the midst of intense preparations, with all work proceeding in an orderly manner. The actor team has also entered into a rigorous rehearsal phase, striving to welcome visitors from all over in the best possible state.

The Immersive Theme Block of "Daughter Kingdom in Journey to the West" (abbreviated as "Daughter Kingdom") is located within the National 3A-level Tourist Attraction, Lianyungang Garden Expo Park, which is 10 kilometers away from the city center. According to the project's relevant responsible person, this is the first immersive theme block in China and abroad based on the chapter of the "Daughter Kingdom" in Journey to the West, catering to consumers of all ages and achieving deep integration of "culture, tourism, and commerce". In the content construction, the Flower and Fruit Gardening Street area was specially selected and, through careful design and renovation, transformed into a tourist experience zone that echoes the plot of the "Daughter Kingdom" in Journey to the West. "We will incorporate popular elements such as fashionable Chinese-style trends, live NPC interactions throughout the experience, and sports games and activities themed around Journey to the West to provide visitors with a brand-new touring experience," explained the responsible person.

It is reported that the project is expected to open for trial operations in 2025. It serves as the pilot project for the major strategy of operational transformation at Lianyungang Garden Expo Park and is also an important measure to promote the high-quality development of cultural and entertainment consumption in Lianyungang and enhance the smart tourism experience. In the future, the project will strive to build the "Daughter Kingdom in Journey to the West" brand. Through this project, our city will further enrich visitors' nighttime cultural tourism consumption experiences, achieving the multiplier effect of transforming "foot traffic" into "energy" and "visitors" into "staying guests".