Riding the "East Wind" of East China Fair, Expanding the Boundaries of "Going Global": Enterprises of Lianyungang City Accelerate the Exploration of New Overseas Markets

From: Lianyungang Daily Updated: 2025-03-01 08:47

From March 1st to 4th, the 33rd East China Import and Export Commodity Fair (East China Fair) will be held at the Shanghai New International Expo Center. As the "first spring exhibition of the foreign trade", the East China Fair attracts numerous domestic and foreign enterprises to participate. This exhibition not only serves as a "frontier window" showcasing the innovation strength and brand upgrading of Chinese foreign trade enterprises but also provides an excellent platform for our city's enterprises to expand their overseas markets.

Innovative products are precisely tailored to global markets. Lianyungang Feiyan Blanket Co., Ltd. is a leading enterprise in the textile industry of our city, with deep roots in the international market and products exported to Europe, America, the Middle East, Africa, and other regions. To meet the diversified needs of the global market, Feiyan Blanket has developed various innovative products tailored to different regions. The company's general manager, Xu (surname), introduced that this year, they have made significant adjustments in product development and market expansion. For the European and American markets, the company has specifically formed a business team to develop new products and expand new customers, particularly targeting large supermarkets such as Walmart and Costco, striving to enter the high-end market. For the Middle East market, based on years of deep cultivation, the company has further improved product quality and developed blanket products with high thickness, suitable for local temperature characteristics and ethnic features. "Our products can precisely adapt to the demands of different markets, providing a strong guarantee for our sales in the global market," said Xu.

Green intelligent manufacturing leads the industry's frontier. Jiangsu Yuanwen Textile Technology Co., Ltd., also participating in the exhibition, is an enterprise focusing on the research and development, as well as production, of high-end textiles. The company's general manager, Li (surname), stated, "Before participating in this exhibition, we conducted comprehensive preparations, striving for perfection in market trend analysis, new product development, and booth design. The company has carefully selected innovative products such as recycled fiber fabrics and functional textiles that meet international environmental standards, and customized digital display solutions for target customer groups." Li revealed that this year, they would focus on the dual tracks of "green intelligent manufacturing" and "cross-border integration", investing 50 million yuan to upgrade intelligent production lines, promote the mass production of high-end products such as recyclable and biodegradable fiber materials, and strive to reduce energy consumption by 30%, in order to meet personalized demands both domestically and internationally.

Actively participating in the East China Fair is a microcosm of our city's enterprises continuously expanding their overseas markets. To support enterprises in market exploration, our city has introduced a series of policy measures, including providing financial support for enterprises participating in overseas exhibitions and key business activities, reducing the cost of enterprise participation, and encouraging enterprises to actively participate in international market competition. In the 2025 Goods Trade Promotion Plan (First Batch) of Lianyungang City, enterprises participating in key exhibitions in Lianyungang in 2025 will receive subsidies of up to 70% for booth fees and other expenses, with a total subsidy for one enterprise participating in multiple exhibitions not exceeding 500,000 yuan. In addition, our city will continuously upgrade and iterate the functions of the "DianDianTong" cross-border e-commerce public service platform, creating a cross-border e-commerce public service platform that integrates customs data transmission, big data sharing and application, supply chain financial services, logistics tracking and inquiry, and other comprehensive services, to provide better services for enterprises exploring the international market and promote the high-quality development of the city's foreign trade to a new level.