A Grand Integration Spectacle of Commerce, Culture, Tourism, Sports, and Wellness is about to Unfold

From: Lianyungang Daily Updated: 2025-05-12 02:56

The 2025 “Suxin Consumption ？ Summer Night Life” and the 6th Lianyungang Online Shopping Festival will be held at the Industrial Exhibition Center from May 15th to 18th. Centered on the theme of “integration of commerce, culture, tourism, sports, and wellness”, the event features specialized zones such as the “Made in Lianyungang” Premium Experience Area, the “Quality Life” One-Stop Service Experience Zone, the “Mountain-Sea Beauty” Immersive Experience Zone, and the “Love in Mountain-Sea” Themed Experience Zone. These zones allow citizens and tourists to explore new immersive consumption formats combining “scenarios, shopping, and experiences”.

The “Made in Lianyungang” Premium Experience Zone showcases the city’s renowned brands embodying “China-Chic” and “original creativity”. Over 400 featured products spanning eight industries—including food, beauty, apparel, and alcohol—will be on display, such as Yantianyu Rice from the Municipal Industrial Investment Group, mobile charging robots from the Municipal Transportation Holdings Group, and organic blueberries from Wotian Group. Leading enterprises like Yihai Kerry, Shenying Carbon Fiber, and Chuanyan Food will also present their latest offerings, enabling visitors to experience the essence of “Brand Lianyungang” and the city’s “happiness-driven refinement”.

The heritage enterprise zone is another highlight, with 20 time-honored local brands presenting hundreds of classic products. Some companies will host product launches and tasting sessions. The central courtyard’s intangible cultural heritage stage will feature performances, including traditional Yunwu Tea making demonstrations at the Yuntai Tea Pavilion and interactive experiences of Lianyungang’s traditional Chinese medicine culture. Meanwhile, the “Love in Mountain-Sea” zone will offer a one-stop wedding consumption scenario, providing comprehensive services for couples planning their nuptials.

The integration of “commerce, culture, tourism, sports, and wellness” serves as both a catalyst for improving living standards and a vital engine for economic growth. Beyond on-site entertainment and interactive activities, the municipal culture and tourism authorities have curated 40 cultural and tourism promotion campaigns, including the Kongquegou Forest Music Festival, “Lianbo Evening” Museum Night, and the Mirage of Flowers immersive night tour. These initiatives seamlessly blend business, leisure, cultural exploration, and wellness, offering citizens a distinctive fusion consumption experience.