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Ice and Snow Tourism and Health Tourism Continue to Gain Popularity; Lianyungang City “Unveils Innovative Winter Tourism Offerings”

From: Lianyungang Daily Updated: 2025-01-18 02:50

Since the onset of winter, Lianyungang City has continuously launched special winter tourism products. Ice and snow tourism, featuring ice and snow sports, has been popular among young people, while health tourism, highlighting hot spring soaking, has seen a rise in popularity. With the added boost of free admission policies at scenic spots, our city's winter tourism has “unveiled innovative offerings”, continuously activating tourism consumption vitality.

Miaomu Mountain Ski Resort in Ganyu District can accommodate over 400 visitors daily. The resort boasts four ski slopes and is equipped with cable cars and magic carpets to enhance visitors' skiing experience. "In May of last year, we newly constructed a resort building, and from December of last year, we started using the first and second floors to store skiing equipment. It is expected that the third to ninth floors of the building will be renovated and officially open as a hotel this December, providing accommodation services for visitors," said Zhang, the marketing director of Miaomu Mountain Ski Resort. Last ski season, the resort sold over 20,000 tickets online and offline, and has already sold nearly 10,000 tickets this season.

The Ice and Snow Park, suitable for family outings, has also attracted numerous visitors this winter. At the Ice and Snow Park on Yueya Island in Haizhou District, snowmobiles, banana boats, and other activities are favored by children, with laughter echoing through the snow. "Yueya Island has developed a 15,000-square-meter area for artificial snowmaking to establish the Ice and Snow Park, and the skiing slopes within the park have been fully upgraded with the addition of S-shaped curves to enhance the fun of snow tubing," said Wang, the director of Yueya Island Ice and Snow Park.

In addition to ski resorts and ice and snow parks, "warm consumption" activities such as hot spring soaking have also gradually gained popularity. At Donghai Forest Hot Spring, various functional hot spring pools such as rose and milk pools are scattered throughout the area, attracting a steady stream of visitors who immerse themselves in the warm waters to relax and alleviate fatigue. "The occupancy rate of our hot spring hotel rooms has been relatively high recently, reaching 80% or even 85% on weekends. We are also conducting live broadcasts on platforms like Tiktok to increase our visibility. Pre-sale tickets for the Spring Festival have already been available on various online platforms, and we expect to see a peak in room bookings a week before the Spring Festival," said Mu, a staff member at Donghai Forest Hot Spring. In addition to Forest Hot Spring, Xiaosongyuan Hot Spring in Donghai County and Yishui Hot Spring in Guanyun County have also entered their peak seasons, with package tours from other regions including hot spring soaking as a highlight of the Lianyungang travel itinerary.

As the Spring Festival approaches, various scenic spots in our city are also launching activities such as lantern night tours and themed street experiences, tapping into the potential of nighttime tourism consumption. Huaguo Mountain Scenic Area will hold its first "Fire Dancing Sun Wukong at the Sleepless Huaguo Mountain" West Journey Lantern Festival from January 22 to March 9. The festival will be divided into daytime and nighttime visiting periods, featuring large lantern groups themed around Journey to the West, as well as exciting performances such as fire pots and iron flower making. The Yueya Island Spring Festival Lantern Festival will be lit up and opened on the evening of January 17. Based on the ecological environment of Yueya Island, the Spring Festival Lantern Festival incorporates fairy tale and fantasy elements to create a lantern festival extravaganza themed "A Journey of Light, A Fairy Tale Adventure". The Daughter Country Themed Street in Lianyungang International Garden Expo Park will also open in late January and is currently in the midst of intense preparations.