Great Huaguo Mountain Scenic Area Continuously Explores New Paths for the Inheritance of Journey to the West Culture
From: Lianyungang Daily Updated: 2024-08-23 09:50
On August 20, the domestic game "Black Myth: Wukong" soared in popularity upon its release, topping sales charts, generating intense buzz, and enjoying skyrocketing popularity. Responding to this, the hometown of Sun Wukong (Monkey King) – Lianyungang's Huaguo Mountain, issued an invitation on August 22, 2024. From August 22, 2024, to December 31, 2024, all players who have completed "Black Myth: Wukong" can enter the scenic area for free by presenting their ID cards, in-game completion screenshots from the Steam APP, and purchase records of "Black Myth: Wukong" at windows 7, 8, and 9 of the scenic area's tourist center to exchange for tickets. In recent years, the Yuntai Mountain Scenic Area, as a rich resource of Journey to the West cultural heritage, has diligently explored unique "culture + tourism" paths while striving to unearth and pass on the culture of Journey to the West.
In recent years, the Great Huaguo Mountain Scenic Area has leveraged its regional cultural and natural resources to actively carry out the construction of "Intangible Cultural Heritage into Scenic Areas with Unlimited Spaces". It has successfully established provincial-level intangible cultural heritage workshops, provincial-level intangible cultural heritage into scenic areas with unlimited spaces cultivation projects, municipal-level intangible cultural heritage research and travel bases, and municipal-level intangible cultural heritage productive protection bases, among other intangible cultural heritage brands. Regularly held within the scenic area is a live-action non-heritage performance of The Legend of Huaguo Mountain, as well as a non-heritage audio-visual interactive exhibition area. These initiatives comprehensively integrate intangible cultural heritage, establish a sharing platform for intangible cultural heritage, and create immersive intangible cultural heritage experiences and products, showcasing the traditional cultural charm of the Great Huaguo Mountain Scenic Area to visitors from all over.
In the newly established Grand Saint Theater, intangible cultural heritage performances such as face-changing, acrobatic monkey shows, and magic are deeply loved by tourists. Meanwhile, immersive theatrical interactive activities based on Journey to the West are fervently conducted in the tourist center square, Jade Maiden Peak, and Odd Rock Garden, attracting significant attention from visitors. The opening of Huaguo Mountain Academy provides special services such as self-service reading and intangible cultural heritage cultural and creative displays, offering visitors a reading experience with unique characteristics of Journey to the West culture and meeting their high-quality reading needs. Simultaneously, the scenic area is accelerating the promotion of the Western Journey Storytelling Project, integrating storytelling and cross-talk, two forms of language and artistic performances, to inherit the culture of Journey to the West in a form loved by tourists.
Not only focused on the culture of Journey to the West, the Great Huaguo Mountain Scenic Area is also a concentration of cultural tourism resources, embodying the essence of the "mountain culture" within Lianyungang's mountain-sea culture. Provincial and municipal intangible cultural heritage projects such as "Lianyungang Cloud and Mist Tea Making Techniques", "The Family History of Tang Sanzang", and "Acorn Wine Brewing Techniques" have taken root in Great Huaguo Mountain, reflecting the cultural and life wisdom of the Yuntai Mountain villagers spanning centuries.
At the Yuwan Scenic Area, the sixth "Splash and Dragon Hunt Season" featured the magnificent aerial performance "Phoenix Rising at Yuwan". During the summer vacation, the ancient intangible cultural heritage performance of iron flower beating was held every night in the small garden. The bright lights illuminated the night at Yuwan, and the iron flowers bloomed like silver fireworks in the darkness, creating a dreamlike visual effect that has become a calling card of Yuwan and a popular attraction for tourists. The recently introduced intangible cultural heritage fire pot performance is also breathtaking, with burning charcoal placed at both ends and the performer shaking it to produce sparks. The blazing flames soar through the air, dancing flexibly, and the dazzling sparks are truly magnificent. Additionally, Yuwan has set up an intangible cultural heritage market at the Happy City Square, gathering various unique intangible cultural heritage handicrafts and snacks. Visitors can not only taste delicious food but also experience intangible cultural heritage handicrafts, deeply feeling the unique charm of intangible cultural heritage.
In the future, the scenic area will closely focus on the theme of "Hometown of the Great Sage, and a Wonderland of Journey to the West" to create consumption scenarios, highlighting the cultural connotations of Journey to the West in tourism life, and building a unique and emotionally appealing IP of the famous mountain related to Journey to the West, enabling tourists to experience and immerse themselves in the Great Huaguo Mountain during their visit. At the same time, the scenic area will continue to strengthen the protection and inheritance of intangible cultural heritage, innovate the display and communication methods of intangible cultural heritage, develop local characteristic intangible cultural heritage tourism products, create the brand of "Intangible Cultural Heritage Takes You to the Fairy Mountain", and deeply explore the new development model of "tourism + intangible cultural heritage", so as to bring the intangible cultural heritage work of the scenic area to a new level and stage.